We didn’t just sell online learning.
We built a National
identity.
Establishing our
brand as a National
sentiment
brand as a National
sentiment
In Nepal, education isn’t just about grades—it’s about dreams,
struggles, and the fight for a better future.
mySecondTeacher
became more than just an ed-tech platform;
it became a symbol of hope, trust, and national pride.
it became a symbol of hope, trust, and national pride.
Our animated video capturing the silent struggles of students
and the frustration of parents went viral, sending goosebumps
across Nepal.
It isn't just an ad—it
is a mirror.
is a mirror.
When
Nepal’s National Cricket Team
took the field, they carried more than just a jersey—they
carried the
mySecondTeacher
name.
Education met national pride, and our brand became a symbol of
the future.
The impact?
