Kavya School became a symbol of success.
Instead of showing where students go after their +2, we focused on who they become at Kavya.
Most popular high-school in
Nepal within one year
This is
Education Marketing in Nepal only focused over traditional approaches, all school sold the same thing
Education Marketing in Nepal only focused over traditional approaches, all school sold the same thing
- How many students enrolled into MBBS, engineering or Ivy League Colleges
- Rigid selling with no brand identity
Kavya
Smart school for Smart Students
The Strategy:
We made “Smart” a lifestyle evoking
FOMO, the campaign created an undeniable FOMO
effect among parents and students.
If you were not a part
of Kavya, you were a generation behind.
The message was simple but powerful, Kavya is not just another school, it is the future.
The Result
